Everything I do is to help you live true to yourself, make more money, and have a stronger mind.

Free · every Wednesday, every Sunday

Join the written letter

Two letters a week. Every Wednesday, one piece of value you can use that day. Every Sunday, the sh*t I can't share on social: the exact tools and systems I'm using, and the media I'm consuming to become the person I want to be.

quick one, who are you?

what is your Risk?

the thing you know you should do but keep putting off.

what are you building?

the thing you're actually working on right now.

On top of that, every week I'll pick one person on the letter to send a Project Risk journal or another free tool to help you live true to yourself.

Every Wednesday

The value letter

Always built around one piece of value. One tool, system, or lesson I'm actually using, broken down so you can put it to work the same day.

Every Sunday

The Sunday letter

The sh*t I can't share on social. What happened that week, the decisions I made, the media I'm consuming, and who I'm becoming because of it.

Everything I do: Personal Brand, Project Risk, Summit, and the mission

Personal Brand

Everything I'm documenting

@frostthirlwell · most watched
19 y/o using Claude code to run 3 companies
63,274 views 4,540 subscribers

The exact steps I'm taking to hit my goals, documented every week in real time.

Part 1: You can't be a victim if you're grateful.
@thirlwellspeechs Everything I have to say about the world, so you can build a perspective that actually benefits you.
how I built a CRM to run my 6 figure company using only Claude
@thirlwellsystems The videos that help you make money. Marketing makes thousands, systems make millions.
The Project Risk journal The Journal$40 · 100 made
Project Risk hoodie: The Art of Living True to Yourself The HoodieEarned · members only

The Movement

Project Risk

Project Risk was created to help you take risks, to change what the word Risk even means. So I built tools to shift how you see it and give you the practical steps to make the decision and actually live true to yourself. This isn't just a brand, it's a movement. Tools that help you get what you actually want, and once you're living in it you're inside a private circle of people doing the same. To start, get a journal.

Get the journal

My biggest project.

Go see exactly what I'm building. Every system in it was built first for Thirlwell Property Services, my own pressure washing company in Toronto.

See Summit

Live true to yourself.

I'm gonna help you by showing you everything I'm doing to do just that.

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